Hita

Partnerships

A health companion under your brand.

Insurers, telcos, banks and membership brands partner with Hita to give customers daily health support on WhatsApp or LINE, co-branded or fully white-label.

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Benefits are being cut. Engagement still has to grow.

of insurers in Asia expect to cut back benefits in 2026, up from 43% the year before.
63%
Mercer Marsh Benefits 2026 Health Trends [1]
of insurers in Asia include mental health counselling in standard cover. Everyday health support is a gap members notice.
31%
Mercer Marsh Benefits 2026 Health Trends [1]
conversations happened on LINE Official Accounts in Thailand in 2025. Customers already talk to brands in chat.
12B+
LINE Thailand, 2026 [2]
ที่มา: [1] Mercer Marsh Benefits 2026 Health Trends (Malay Mail). [2] LINE Thailand figures, reported Aug 2026.

Who it's for

  1. Insurers

    Give members a reason to hear from you every week, not just at renewal and claim time. Support prevention for blood pressure, sugar and lifestyle goals.

  2. Telcos

    Bundle Hita into SIM and postpaid plans as a value-add for subscribers.

  3. Banks and membership brands

    Add a health benefit to loyalty, premium or payroll programmes that customers use daily.

Four ways to run it

Choose the channel for your market, then decide whose account Hita runs on.

  1. WhatsApp (Malaysia) · Co-branded

    Managed by Hita. Runs on Hita's WhatsApp Business account, co-branded. "Powered by Hita" mark shown. Best for pilots and fast launches.

  2. WhatsApp (Malaysia) · White-label

    Your own account. Runs on your WhatsApp Business account, fully your brand. "Powered by Hita" mark shown by default, removable as an add-on. Best for full-scale launches in your brand voice.

  3. LINE (Thailand) · Co-branded

    Managed by Hita. Runs on Hita's LINE Official Account, co-branded. "Powered by Hita" mark shown. Best for pilots and fast launches.

  4. LINE (Thailand) · White-label

    Your own account. Runs on your LINE Official Account, fully your brand. "Powered by Hita" mark shown by default, removable as an add-on. Best for full-scale launches in your brand voice.

What a partnership includes

Your persona, tone of voice and onboarding messages. Aggregate engagement analytics for your product team. WhatsApp in Malaysia, LINE in Thailand.

  1. How pricing works

    A monthly platform fee plus a per-active-member rate, scoped to your market and channel.

  2. How you start

    The platform fee is waived for your first 1–2 months. Per-member billing starts from day one.

  3. What you see

    Aggregate engagement only. Members' conversations are not shared with you, and Hita doesn't sell or recommend insurance products.

Put Hita in front of your members.

Tell us your market and member base, and we'll scope a launch.

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